CM Punk a heel becoming a reality

In tonight's win against Jeff Hardy CM Punk seemed to take the easy way out. After almost losing to Hardy through pin fall the referee made a call that CM Punk's leg was under the ropes and said the match had to continue. During a scuffle in the corner of the ropes, CM Punk seemed to get poked in the eye bringing the referee to his attention. As the referee was trying hold off Hardy, CM Punk kicked the referee in the back resulting in a DQ. CM Punk pretended that he had no idea that he kicked the referee but didn't hesitate to take his belt and raise his arms as a champion would.

So is this just another move to put CM Punk closer to heel status?